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Bike Racing Sponsorships in South Africa written by Andre Strauss, GM Honda Race Nation

Bike Racing Sponsorships in Africa
written by Andre Strauss, Manager Honda Race Nation
To Begin With
Locating people to back you in South Africa is a tricky process. This is essentially as a result of the publicity that people obtain in return and the lack of knowledge. There are two types of organizations you can contact, industry or non-industry related firms.
Industry Companies
It is generally easier to discover, make contact and close industry sponsors. They are generally more prepared to invest in a rider because usually they get immediate advantage through product sales. These firms would include tyre, kit, oil - importers and so on. The problem with these businesses are that they get overwhelmed with sponsorship requests and in order for you to stand out, you have to be pretty well connected. Most of them also have existing relationships with riders. The second disadvantage is that nobody in the bike or related industry REALLY makes profit. They therefore generally offer only product sponsorships and in small quantities.
Non-Industry Firms
Non-Industry Related Firms are much harder to identify, but can yield much better sponsorships than Industry Related Sponsors. These guys include any business including cellular companies, mining groups, or pretty much anything you can think of.
Full Article: (including)
Tips on how to get a sponsor at http://www.honda-george.co.za/index.php/events/139-how-to-get-a-sponsor

Article Source: http://www.e-learnet.org

Resources: www.honda-george.co.za/index.php/events/139-how-to-get-a-sponsor www.partsdirect.co.za www.honda-george.co.za www.racenation.co.za

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